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Case study - Tapix by Dateio
Dateio is a fintech company based in Prague operating on 4 European markets.
Dateio has developed an API that is enriching Banking payment data with additional data like GPS of the store, Logo of the merchant, Accurate name, and a few other data fields. This API is called TapiX.
Tapix user base goes from biggest traditional banks over challenger and neobanks to small or soon to launch fintechs. Among TapiX clients can be counted Raiffeisen Bank, BUNQ, Twisto or Unicredit Bank
Main objectives
The goal was to expand internationally to new markets and eventually cover the whole Europe.
Our objective was to generate new meetings for sales representatives and build brand with marketing activities and all that over the Linkedin
109 meeting in 12 months
KPI
5 new signed clients
Average 9 meetings per month
Strategy
As the target audience is mainly big corporates with a lot of employees and stakeholders and a long sales cycle (6-12 months), we needed to implement account-based marketing with a proactive outreach.
01 Reasearch of relevant companies, people and connecting with them 20-30 new connections a day
03 Warming up the leads with high quality content 3-5 posts a week
05 Setting up meetings
02 Creating a rapport by having a meaningful conversations
04 Reaching out to the traget audience with proposition of meeting via LinkedIn and cold email
Our results (12 months)
Inbound meetings
47
Outbound meetings
62
Banks internationally
109
Replies received
913
Response rate
37%
Industry Social selling index
Top 1%
Meeting sales objectives
109 meeting in 12 months
KPI
5 new signed clients
Average 9 meetings per month
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